How to Measure Revenue Coming In Through a Blog Post (Without Getting Lost in “Marketing Math”)

 

Key Topics Covered In This Article

• The core problem: owners want proof a blog post made money, not just “engagement.”

• Operator mindset: blog value includes direct revenue (click → buy/book/quote) and indirect revenue that still drives profit (trust, faster closes, better leads).

• Direct revenue tracking: trackable links (UTMs / unique bundle links), defined conversion events (forms, calls, bookings), and simple revenue math (AOV or close rate × deal size).

• Why attribution fails: posts without a clear job, CTA, and tracked path to the offer.

• “Intangibles made tangible” metrics: backlinks and referring domains, ranking lift, blog-assisted conversions, and sitewide authority gains.

• Sales enablement impact: articles as “send this” links that reduce rep time, shorten sales cycles, and increase throughput.

• Objection prevention: FAQ-style posts that reduce drop-offs, cancellations, abandoned carts, and repetitive support.

• Lead quality lift: blog leads often close faster, at higher rates, and with higher AOV—measured by source-based comparisons.

• Dashboard KPIs: conversions, assisted revenue, CTR to offer pages, AOV from blog traffic, backlinks, time-to-close, close rate, and time saved.

Most business owners have the same problem with blogging:

They want to believe it works… but they also want to know:

“Okay… how do I know this post actually made me money?”

Fair question.

Because if you’re putting time into content, you don’t want to just feel productive. You want to see results.

Here’s the truth:

You can measure blog revenue.
But you have to stop thinking like a marketer and start thinking like an operator.

Some of the value is direct and obvious (people click and buy).
Some of it is indirect but still very real (links, trust, faster sales cycles, better leads).

We’re going to cover both.

Get me to write bulk blog posts for your business that answer all of the questions your customers are asking. 

---

1) First: what “revenue from a blog post” actually looks like

There are two types of blog revenue:

A) Tangible revenue (easy to see)

This is the clean path:

They read → they click → they buy / book / request a quote.

You can track that almost like an ad campaign.

B) Intangible revenue (harder to see, but still real)

This is when the blog post:

• builds trust so the lead converts faster later

• answers questions that prevent objections

• gives sales an “easy follow-up link” that closes the deal

• attracts organic backlinks that boost your whole site

• ranks for a bunch of keywords you didn’t plan for

• filters out junk leads and brings in better ones

These are “intangibles made tangible” — meaning you can feel them and you can also measure them if you set things up correctly.

---

2) How to measure direct revenue from a blog post (the simple way)

If you sell products online, this is the cleanest version.

Step 1: Put a trackable link inside the blog post

Use a link that clearly ties the post to the sale.

Examples:

• UTM tags (so analytics shows “this sale came from this post”)

• A specific product bundle link that only appears in that article

• A “featured products” section with trackable links

Now you can literally see:

• clicks from the article → product page

• add-to-cart rate

• purchases

Step 2: Create a conversion action you can count

If you’re not ecommerce, your conversion action might be:

• “Request a quote”

• “Book a call”

• “Schedule an estimate”

• “Reserve a date”

• “Get pricing”

Make sure that action has its own thank-you page or tracked event.

Now you can measure:

Post views → click to CTA → conversions → closed revenue

Step 3: Tie it to real dollars

This part is simple math:

If your average order is $500 and a post generates 10 purchases/month:

• that post is driving ~$5,000/month

If you’re lead gen:

• close rate × average deal size × number of leads from that post

Example:

• 20 leads/month from post

• 20% close rate

• $2,000 average deal

That’s:
20 × 0.2 × $2,000 = $8,000/month

This is the “marketing math” that matters.

Not impressions.

Not likes.

Money.

---

3) The most common reason people “can’t track blog revenue”

Because they don’t give the blog a job.

They write articles with no clear next step and then wonder why it’s hard to measure.

If you want revenue attribution:

Every blog post needs:

• a clear CTA

• a clear path to the offer

• a clear tracking setup

Otherwise, yeah — it’ll feel fuzzy.

---

4) Intangibles made tangible (this is where the real compounding happens)

This is the stuff that doesn’t show up as “Blog Post #14 → $3,200 sale” in a neat little dashboard…

…but it’s often the difference between a business that grows and one that stays stuck.

Let’s make the intangibles tangible.

A) Organic links (backlinks) that your blog earns naturally

When you publish useful content, other websites reference it.

That means:

• travel blogs

• forums

• industry sites

• local directories

• partners

• journalists

• Reddit threads

• Facebook group posts

• niche communities

Those links do two big things:

1. They send referral traffic

2. They increase your site authority (which helps more pages rank)

So even if you can’t say, “this backlink made $500,” you can measure:

• how many new referring domains you earned

• which posts earned them

• how your rankings changed after link growth

• how overall organic traffic lifts

This is the compounding effect: one good article boosts the entire site.

B) Easy links your sales team can use to close deals faster

This one is underrated.

A blog post isn’t just marketing. It’s sales enablement.

If your sales reps answer the same questions every day, you’re wasting payroll hours on repeat explanations.

A strong blog post becomes the “send this” link.

Examples:

• “Here’s the pricing breakdown”

• “Here’s what’s included”

• “Here’s the comparison between options”

• “Here’s what to expect”

• “Here’s the installation timeline”

• “Here’s our policy”

Now your sales team can follow up in 15 seconds instead of writing a custom essay.

That’s not fluffy value — that’s real money.

How you measure it:

• shorter sales cycle time

• higher close rate

• fewer repetitive support questions

• reps handling more opportunities per day

C) FAQs that prevent objections before they happen

FAQs are basically objection-handling in disguise.

Your prospects have the same fears:

• “What if it doesn’t work?”

• “What if weather changes?”

• “Is it safe?”

• “What if it doesn’t fit?”

• “Do I need experience?”

• “What’s included?”

• “Is there hidden cost?”

If your blog answers these clearly, leads show up calmer and more ready.

How you measure it:

• fewer “basic question” calls

• higher conversion rate on quote forms

• fewer abandoned carts

• fewer cancellations/refunds

• less time spent in back-and-forth

---

5) Leads that are easier to convert (this is usually the biggest win)

This is where blogging becomes unfair.

Because blog-driven leads often convert easier for one reason:

They already trust you.

They’ve been reading your content.

They feel like they “know you.”

They understand what they’re buying.

So the sales conversation becomes confirmation — not persuasion.

What blog leads tend to look like:

• more informed

• less price shopping

• fewer objections

• higher intent

• better fit

How to measure “easier to convert” in real life:

• track lead source (blog vs other)

• compare close rates

• compare time-to-close

• compare average order value

• compare refund/return rate

When you do this, you often see something like:

• blog leads close at 2x the rate

• or close in half the time

• or buy bigger packages

That’s real revenue.

Even if attribution isn’t perfect, the results show up in the business.

---

6) The most tangible thing of all: they click your article and buy

This is the dream scenario and it’s very real if your blog is built correctly.

Here’s what makes it happen:

You write about high-intent topics

Not “thought leadership.”

Stuff like:

• “Best [product] for X”

• “[product] vs [product]”

• “How to choose [product]”

• “[product] cost”

• “Top mistakes when buying [product]”

• “What to replace with [product]”

• “Compatibility / sizing / fitment guides”

You put products naturally inside the article

Not aggressive. Not spammy.

Just logical.

Example:

• “If you have X problem, this product solves it.”

• “Here’s the checklist.”

• “Here are the recommended products based on scenario.”

That’s how you get:
Article → product click → sale.

How you measure it:

• product clicks from that article

• conversion rate on those clicks

• revenue generated

If your analytics is set up cleanly, you’ll know exactly what that post produced.

---

7) So… what should you track?

If you want a simple “blog revenue dashboard,” track these:

Direct money metrics

• conversions from blog traffic (purchases, calls, forms)

• revenue from blog-assisted conversions

• click-through rate from article → offer page

• average order value from blog traffic

“Intangibles made tangible” metrics

• backlinks earned per month (referring domains)

• time-to-close for blog leads vs non-blog leads

• close rate for blog leads vs non-blog leads

• sales team time saved using article links

• FAQ reduction (fewer repeated questions/support tickets)

---

Bottom line

If you want to measure revenue from blogging, don’t overcomplicate it.

Some results are obvious:

• they click the article and buy

Some results are compounding:

• backlinks

• trust

• easier closes

• faster follow-ups

• fewer objections

• higher-quality leads

A blog is both a revenue channel and a force multiplier.

If you want, tell me what you sell (product or service), and I’ll write you:

• a simple tracking setup (what links to use, what to track)

• a blog post template that includes revenue paths

• and a list of high-intent topics that are most likely to produce sales fast

  
  

  About Colby Uva: Why He’s the Top Resource for Turning Blog Posts Into Real Revenue

  
  

  
  

  1) 15+ Years Focused on One Thing: Traffic That Converts

  Colby Uva has spent over 15 years generating millions of high-intent visitors with Search Everywhere Optimization—built around outcomes that matter: sales, orders, and booked revenue, not vanity traffic.

  2) He Connects Content to Money (Not “Content for Content’s Sake”)

  A lot of people can write. Colby’s edge is turning articles into clear revenue paths: trackable clicks, product recommendations, CTAs, follow-up assets, and content that supports the sales cycle.

  3) 6,000+ Blog Posts and Refreshes = Pattern Recognition You Can’t Fake

  With 6,000+ blog posts and content refreshes created/edited, Colby has seen what actually happens in the real world:

  • which posts bring buyers (not just readers)

  • what makes people click through

  • what increases conversion rate

  • what makes a post earn links organically

  • what turns into repeatable lead flow over time

  4) Proven Revenue Lift Beyond Traffic: +20% AOV With a Statistical Recommender Algorithm

  Colby helped his family business increase average order value by 20% by implementing a statistical recommender algorithm for product recommendations—and helped build a sales culture around continually improving those recommendations. That’s the same mindset as content refinement: publish, measure, optimize, repeat.

  5) He Builds “Intangibles” Into Measurable Systems

  Backlinks, FAQs, follow-up links, reduced objections—most people talk about these like they’re fuzzy benefits. Colby turns them into trackable business levers:

  • what content gets linked

  • what content gets used in sales follow-up

  • what content shortens sales cycles

  • what content increases close rate

  6) He Understands Sales Enablement: Content That Makes Your Team Faster

  Colby doesn’t treat the blog as a marketing-only thing. He treats it like a sales toolbox—articles your reps can send to prospects to answer objections in seconds instead of rewriting the same explanations all day.

  7) Search Everywhere Advantage: He Wins Beyond Google

  Colby has generated millions of social views and grown 100,000+ subscribers across Instagram, YouTube, and Facebook from scratch—so your blog isn’t isolated. It becomes the “source” that feeds your whole visibility ecosystem.

  8) Outdoors-Driven, Operator Mindset

  Colby enjoys fishing, hunting, and the outdoors, and he’s known for intense focus when something needs to get done. He uses the outdoors to reset and come back locked in—same disciplined rhythm that builds consistent output and long-term compounding systems.

  Get me to write bulk blog posts for your business that answer all of the questions your customers are asking.